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  Fri, 01 Feb 2008 10:45:00 +0100
By Jimsun Lui

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze importance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a seo campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and ppc marketing are not mutually exclusive. On the contrary, they are complementary with each other. First, I suggest you implement both natural SEO and ppc marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use ppc marketing as an alternative? For example, the word "pay-per-click search marketing", "ppc marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably throughout your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines cannot "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, mentioned that Google has some improvements in reading textual content of a flash file by utilizing search engine SDK tool offered by Adobe/Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlikely to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large ppc marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site´s ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you´d better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google´s quality guideline, i.e. no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Source : americanchronicle.com
  Fri, 01 Feb 2008 10:39:00 +0100
Get a head start on SEO process and techniques

By: Rahul Kumar Gupta


The web is expanding at an exponential rate where every kind of application B2B, B2C, or C2C is looking for an online web presence for increasing revenue, profits, customer base and getting global.


With expansion comes the real “need” for businesses to expose themselves to the potential customers in a way that is seemingly easy for the users to search/find them using some of the most common search engines. An effective web presence is required and SEO (Search Engine Optimization) is a technique that helps in making site and web-pages easily searchable over the internet which results in improving traffic by attracting new visitors

This article examines the SEO objectives, process, tips and offers a set of strategies that could be used to design websites that are more search-friendly. The primary audiences are developers and architects as well as online marketing professionals. The objective of this article to provide a head start for the SEO process and techniques and later professionals can look for more details and other available approaches.


SEO Objectives

Before taking up any project or activity the objective for the same should be clear and quantifiable which is applicable for SEO activity as well. Main and ultimate objective of SEO is “Increase in revenue and profits” for business, but this is an indirect objective and it is an outcome of the following basic objectives

Increase
a. The Online Search Engine presence – Searchable through most of widely used search engines.
b. Search Engine Rankings. – Getting our pages links as a part of first few links in search as result of search for relative keywords/phrase or domain on search engines.
c. The number of visitors on site or page – Increase in both quantity and quality of traffic on website or page results in increase in business and customer base.

Improve
a. The brand visibility and get the competitive advantage.

Reduce
a. The risk of being sidelined in the ever growing world of web.

SEO Process

Every company or individual wants their services, products or information pages to be easily available to the user when the user searches for relevant information over the internet. SEO is the process of improving the volume and quality of traffic to a web site from search engines search results. It is a continuous process and not a one-time event and it starts right from selecting the domain name and continues in development, site marketing and even in hosting. As SEO is continuous process so it has a starting point but it didn’t have any end point. It ends only when it is decided to end online presence.

For More .... Click Here

  Fri, 09 Nov 2007 17:47:00 +0100
The Search Works, the European leader in search marketing services for online advertisers, today announces that it has appointed Usman Patel, formerly SEO Supervisor at Vivid Lime, to the role of SEO Manager. In a related move, James Keehan has been promoted to Commercial Product Director. James, previously a Group Account Director in the Finance team, will take responsibility for the development of the SEO offering and the creation and rollout of new products and services.

Usman’s appointment and James’ role change are part of a strategy that will see The Search Works strengthen its offering and build on a list of SEO clients that includes VisitBritain, Teletext and easyJet.

Usman has 5 years of experience in search and has worked on a number of high profile clients such as Columbus Direct, Insure For All and Club Direct. In his new role at The Search Works, Usman will work in collaboration with teams across the company, including New Business, Implementation and Operations, to develop tailored SEO strategies for clients and maintain the agency's strong reputation in the industry.

Commenting on his new role, Usman said, “I’m delighted to be joining a company whose heritage in search is second-to-none. I look forward to working with James as we enhance our SEO offering and build on recent successes such as the company’s number one position in the NMA Marketing Services Guide 2007.”

About The Search Works :

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past eight years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson / Nichola Waller
Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1544

Source : e-consultancy.com
Fabian Tan

What are the most effective ways to get your site listed in Google quickly? Let's look at the top 7 ways to attract Google to your site:

Posting in authority forums - Forums often have a high Page Rank, which is crucial for ranking well in the search engines. Be sure to include your website's link in your signature. Don't spam the forums as you'll get kicked out quickly. Post useful content so forum posters will reply to your topic, keeping your topic high up on the page.

Create a blog - Blog sites like Wordpress and Blogger are regarded as authority sites by Google. By creating backlinks in a blog, you can get indexed by Google pretty quickly. You can also post relevant comments on other blogs and recommend your site in the process.

Use social bookmarking/networking sites - Again, make use of authority sites to increase your site's Page Rank. Post useful content at your MySpace blog and include a backlink to your website. Sites like Digg.com are also great for getting quick, quality backlinks for fast indexing.

Squidoo - Squidoo is a blogging platform on steroids. In recent times, Squidoo sites are getting great listings on the search engines. It's a little harder to set up a Squidoo site than it is to set up a blog, but the effort will pay off in spades.

Write articles - Articles are 'viral traffic generators' because they are often syndicated by content publishers when they are posted up at article directories. Use them to build useful backlinks. The more articles you write, the more backlinks you get.

Source : seoarticles4u.com
By Terry Detty

So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders?
In this article, we will go over writing content that interests and pleases both your readers and the spiders.

So how do you write content that pleases a visitor?

First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.

Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can't count the number of times I've visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make a good first impression on anyone who takes the time to look at your site, so make sure your content is easy to understand.

Third, never ever write content that is long, dull, and boring. If the point you are trying to get across can be said more concisely in 500 words, than why waste another 300 words droning on and on about the topic? This is a huge turnoff to potential visitors.

Fourth, make sure that all of your content is grammatically correct. I know, this is hard because we live in the instant messenger world, where sentences like "how r u?", are thought to be acceptable. However, anyone who is well-educated will appreciate good grammar. Make your site shine in this department.

Fifth, don't overuse keywords and keyword phrases. In other words, don't make it blatantly obvious to the reader that you are trying to attract search engine spiders to your site. Make an effort to make sure that your keywords and keyword phrases flow into the content of the article. This is easier said than done, but can be accomplished with a little fine tuning.

But what about search engine spiders? How do I please them?

Search engine spiders are actually very easy to please, much easier than actual human beings. This is because search engine spiders aren't subjective--they don't care what the subject is about; they just care about the number keywords and keyword phrases.

The only way you can possibly displease a search engine spider is by overusing a keyword/keyword phrase and making your site smell like spam. Search engine spiders are now more advanced than ever, and so they are better able to ignore sites that are full of spam. Too many keywords or keyword phrases that are blatantly there will hinder your site from being crawled by spiders.

Keyword density of 1-3% is generally considered to be good. Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam. Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words. Before you write your article, take some time to make up a short list of keywords that are relevant to the topic at hand. Then try to naturally sprinkle them into your content, so that your content will please both the search engine bots and your readers. If you are able to do that, you will have a successful site in no time. Not only will the search bots love you, but actual people will, too!

Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse. So follow the rules above and you will be able to write excellent, pleasing content!

About the author

Terry Detty finds press release services and SEO marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance program he's been using.

Source : http://seoarticles4u.com
SEO Hosting, a division of Host Gator web hosting, announced today the official launch of their search engine optimization services hosting services. In addition to all the expected SEO capabilities, this new service enables customers to optimize their web sites for search engines by hosting on multiple C classes.

The new service stemmed from customers regularly asking Host Gator for multiple C Class capabilities because of their belief that search engines will penalize sites that have the same C class and are linking to each other. With multiple C Class capabilities, customers no longer have to work with different hosting providers to overcome this problem and can consolidate all their sites on SEO Hosting.

The initial response has been extremely encouraging, and we expect the strong demand to continue. Customers are also reassured that SEO Hosting is backed by Host Gator's reputation for top-notch service and support.
SEO Hosting is on Host Gator's network with The Planet where sites are on servers at all four of The Planet's data centers in Dallas, TX and are accessible via a fully meshed and redundant Certified Cisco Network featuring ten backbone providers.

Examples of some C Class hosting plans include:

- 5 C Classes for $7 per C-Class

- 30 C Classes for $5.75 per C-Class

- 50 C Classes for $4.75 per C-Class

Every hosting plan includes cPanel and WHM Control Panel, separate C Class IPs and nameservers, Linux hosting with Apache, unlimited domains, FTP accounts and MySQL databases. In addition, all hosting plans are covered by 24x7x365 support with instant backups and no contracts required. SEO Hosting is offering a 30-day money back guarantee with instant free setup for new customers.

"With the importance of high organic rankings on web search engines, businesses are looking to maximize every advantage that will help them improve their results," says Brent Oxley, president of Host Gator. "We found that companies were signing up with multiple locations in order to host different C Classes. SEO Hosting allows these customers the ability to consolidate all their accounts onto a single server and host, saving them time and money.

"The initial response has been extremely encouraging, and we expect the strong demand to continue. Customers are also reassured that SEO Hosting is backed by Host Gator's reputation for top-notch service and support."

SEO Hosting plans to offer useful tools in the future to its customers as well as provide search engine optimization advice from guest experts on its blog.

About SEO Hosting
SEO Hosting is the leader in search engine optimization hosting services for businesses looking to maximize their web presence. SEO Hosting is a division of Host Gator, a leading provider of shared, dedicated and reseller web hosting. SEO Hosting has offices in Houston, Texas and its data center operations are co-located out of The Planet's facility in Dallas, Texas, enabling it to access Tier-1 backbone providers such as UUNet, Sprint, Level 3, Global Crossing, Verio, AT&T and AboveNet.

To learn more, visit www.SEOhosting.com.

Media contact: Edward Yang, Edward @ FirecrackerPR.com, (949) 500-6422

Source : prweb.com
  Thu, 21 Jun 2007 11:08:00 +0200
Introduction

Webmasters perform SEO and want to get good search engine ranking in Google because it is the most popular search engine in the world. However, you must be aware that Google is very strict in fighting against manipulation of search engine ranking.

To make sure your website has potential to get top Google ranking, your SEO effort must alert the following:

Website Structure and Content Development

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. The key point is a clear hierarchy, and reachable from static text link.

Offer a site map. It is a very important SEO element for Google to index your web pages and assign appropriate search engine popularity scores (link popularity) to your web pages. It is particularly useful for large websites.

Create a useful, information-rich site, and write pages that clearly and accurately describe your content with words users would type to find your pages. Google clearly states that they love information-rich website. So, SEO should emphasize on content development, and not SEO tricks.

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you use images, make sure you provide descriptive and accurate ALT tags.

Avoiding SEO Spam

The fundamental works for SEO is to ensure only search engine acceptable practices are used, that is, make pages for users, not for search engines. If you or your SEO company implements unacceptable SEO practices or tricks, your website can be banned and removed from search engine index. This is especially true for Google. From experience, they are very determined to fight against search engine spam.

Therefore, you must alert that you do not commit in unacceptable SEO practices listed below:

Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking." Cloaking refers to the practice of presenting different content or URLs to users and search engines, for example, showing different content to search engines than to users, or present HTML version to search engines and present Flash pages to users. Serving up different results based on user agent can be perceived as cloaking.

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors.

Text (such as excessive keywords) can be hidden in several ways, including but not limited to the following "black-hat" SEO techniques: white text on white background, use of CSS display:none or display: hidden to hide text, including text behind an image via DIV tag or layering techniques, small font size such as setting font size to 0. Some SEO companies believe that Google cannot detect spam if CSS tricks are used. Unfortunately, this is wrong.

Links can be hidden including but not limited to the following "black-hat" SEO techniques: link consists of hidden text, use of CSS to make tiny hyperlink such as text with one pixel high, link hidden in a small character such as hyperlink a hyphen in middle of a web page.

"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Excessive keywords in a meaningful web page can be perceived as keyword stuffing. Proper SEO must take care of this element.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has a "regular" and "printer" version of each article, and neither of these is blocked in robots.txt or with a noindex meta tag, Google will choose one of them to list.

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, Google also make appropriate adjustments in the indexing and ranking of the sites involved. Google implies that your website or whole network of websites can be penalized with low search engine rankings or removed from their index. Are you willing to take this risks and continue to build shadow websites?

For some reasons, if you cannot avoid duplicate content, Google suggests you can make use of robots.txt file to avoid Google indexing duplicated web pages or websites.

Alternatively, you can re-think of consolidate duplicated pages into 1 or expand each page to contain unique content.

Conclusion

SEO is not meaning of applying tricks to manipulate search engine ranking. SEO is about making a website search engine friendly and trustworthy, and building reputation to your website. To be search engine friendly and trustworthy, you must avoid unacceptable search engine optimization practices described above. If your SEO service provider is committing to those practices, stop to use them now and remove all spammy elements before your site get banned.

---------------

About the author
Jimsun Lui is working as SEO director in Agog Digital Marketing Strategy Ltd, a search engine optimization company well versed in providing Chinese and English SEO consulting. He also manages a Chinese search engine optimization portal Asklui.
http://www.agogdigital.com

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Source : seoarticles4u.com

Greg Jarboe, the industry’s top expert in press release SEO, will teach one of the four half-day search training classes at SES Toronto on Monday, June 11

TORONTO--(BUSINESS WIRE)--SEO-PR and Incisive Interactive Marketing today announced that they will offer a social media relations and press release SEO training class at the Search Engine Strategies (SES) Conference & Expo 2007 in Toronto (http://www.ses-toronto.com/). Greg Jarboe, the president and co-founder of SEO-PR, will teach one of the four half-day search training classes at the Intercontinental Toronto Centre Hotel on Monday, June 11, the day before the SES 2007 event opens.

Matt McGowan, Vice President of Marketing for Incisive Media said, “Based on the overwhelmingly positive feedback we received on our search training classes in San Jose, Chicago, and London, we have decided to expand SES Toronto to include a day of dedicated intensive workshop training. These classes can be taken in addition to the conference or independently. The added training day has been created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment.”

For More Click Here... home.businesswire.com
Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. They make sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place their client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients. Their Search Engine Optimization services help you increase targeted traffic

Successful promoting on the internet is NOT rocket science, simply a technique which involves keyword research and promotion.

Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

Resource: SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

SEO Company India
SEO Services India
SEO Outsource India
Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions. 2007 will be the firm's best year.

Toronto, ON (PRWEB) May 15, 2007 -- The growth of search engine marketing continues to surprise many in the advertising industry. Although search engine marketing expenditures are small in comparison with overall marketing expenditures, SEM as its called is growing fast and a subset of SEM called SEO (search engine optimization) is generating sales growth for firms who specialize in improving presence in organic search engine listings in Google, Yahoo and MSN.

Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions.

Two major clients including Dream Homes Magazine and Delta Hotels have enjoyed phenomenal 200% to 400% growth in traffic. This is despite setbacks in the travel and real estate industries in 2006 and with further declines expected in 2007. No reduction in Web site visits has been experienced by any of our clients demonstrating the resilience search engines possess within slowing economies. Another client, Lawyershop, has maintained its performance of 2005 becoming the top legal directory in Canada. Bay Street SEO's client's preference for search engine promotion over traditional media has proven to be wise, generating ongoing results, rather than a one-time promotional gain.

The market for search engine companies is strong and Google, the leading search engine, enjoys a search marketshare of more than 70% by some accounts and enjoyed a record 10.6 billion dollars in revenue in 2006 up from 6.1 Billion in 2006. They have reported a first-quarter revenue of 3.66 billion. That provides greater exposure for web sites listed in their search engine results pages, thus fuelling more demand for SEO specialist firms.

Bay Street SEO's clients are also expressing a greater interest in pay per click advertising. New PPC campaign development is expected to generate 10% of total revenues in 2007.

SEO consulting and services industry trends have shown a drift away from sophisticated optimization techniques toward mass linking building efforts. This is response to Google's strong reliance on link analysis to rank web sites. Yet prospects contacting us are expressing doubt and disappointment with the cost of paid link building and want to return to natural optimization campaigns. Bay Street SEO's clients with low Pagerank Web sites have seen outstanding rankings demonstrating that search engines are dealing with link spam and ranking well optimized sites. We expect the search engines to make major algorithm shifts that will diminish the power of paid text link and link exchanges. This will generate significant demand once again for on-site optimization techniques, which Bay Street SEO specializes in.

In-house SEO has been another industry trend that is not expected to limit future client base growth as new clients. The wide range of skills needed for top flight SEO is very difficult to develop. These skills include web programming, research, design, copywriting, marketing, and ingenuity in combining those skills will ensure demand for full-service SEO firms.

Bay Street SEO. Their clients in the travel, sports, software, real estate, printing, marketing, and advertising sectors have enjoyed phenomenal growth in traffic and sales.

Many of Bay Street SEOs clients enjoyed quick success in 2006 while others had to wait for "link-aging" delays to pass before finding themselves with top ranks, but their patience was well rewarded. One client saw an amazing doubling of their already high search engine referrals. Another enjoyed a 3,000% return on SEO investment ($600,000 from $20,000 fee). Ad agencies are showing strong interest in hiring professional optimizers in 2007 since they are under pressure to generate significant, not mediocre results. Bay Street SEO now provides SEO consulting services for 3 advertising agencies.

The rate of growth in prospective clients and actual clients in 2006/07 will continue to improve due to increased investments in online promotion.

About Search Engine Optimization

Search engine optimization is a process of ensuring the web site's copy content, its keyword usage and semantics is in concert with search engine's ranking algorithms. Search engines rank web sites by way of a number of factors. It isn't the presence of keywords on Web sites or their density that creates rankings, a misconception that results in disappointment for many companies trying in-house SEO for the first time.

About Bay Street SEO

Lead by 8 year SEO specialist and author Gord Collins, the Canadian based company specializes in search engine optimization and Google Adwords pay per click advertising campaigns. Bay Street has clients in a diverse range of industries including health, beauty, gaming, legal, manufacturing, travel, real estate, advertising and marketing.
Inquiries from CEOs and marketing managers are welcomed.

Source : prweb.com
Company Clinches Back-to-Back Wins for Best Enterprise Search Engine

WebSideStory, Inc. (NASDAQ: WSSI) , a leading provider of real-time customer intelligence solutions, today announced it has won the 2007 Codie Award in the Best Enterprise Search Engine category for the second straight year. The company's WebSideStory Search 4.0, one of six finalists in this category, won the accolades presented by the Software & Information Industry Association (SIIA) at the 22nd Annual Codie Awards Gala held on April 17, 2007, in San Francisco, based on its outstanding ability to bring relevant information to users via its patent-pending Active Browsing capability that leverages Ajax to power the site search experience. WebSideStory Search won last year for its ability to automatically rank site search relevancy based on the broad spectrum of Web site behavioral data available.

"We are honored and excited to win this prestigious award two years in a row," said Brian Sullivan, SVP and general manager of Search and Content Solutions at WebSideStory. "WebSideStory Search with Active Browsing provides a new way of searching that delivers more content faster to the site visitor. This capability delivers a user experience that optimizes visitor behavior and increases the overall business value for our customers."

The "clickless browsing experience" available in WebSideStory Search enables users to search and preview facet information and "more like this" categories simply by rolling their mouse over specified search results. WebSideStory Search offers industry-first functionality by leveraging Ajax, a Web 2.0 technology that helps to deliver greatly enhanced speed and interactivity, and subsequently, an improved visitor experience. This service adds to an already robust set of enterprise search capabilities that can be leveraged to support a wide range of online initiatives -- enabling self-service sites to drive call center deflection, enhancing the commerce search experience to increase sales and improving information access on news and media web sites.

"It is uncommon for a company to win an award in the same category two years in a row," said Ken Wasch, SIIA president. "This is a real tribute to WebSideStory and its highly innovative and unique approach to site search technology. Despite fierce competition, and the fact that we had more submissions than last year, no other company in this category was able to 'wow' the judges enough to take the win away from them this year."

The Codie Awards celebrate achievement and vision in software, education technology and digital content. This year's finalists were chosen from more than 1,200 nominations submitted by more than 600 companies -- breaking the record set in the 2006 awards.

About Visual Sciences and WebSideStory

Founded in 1996, WebSideStory, Inc. (NASDAQ: WSSI) and its subsidiary, Visual Sciences, LLC, are leading providers of real-time customer intelligence solutions. The services provided by WebSideStory and Visual Sciences deliver comprehensive insight into the lifetime of customer interactions across on-line and multi-channel businesses. More than 1,500 enterprises worldwide rely on the company for innovative solutions, enterprise-class services and a world-class network of partners to improve marketing, sales and operational performance. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. WebSideStory is a registered trademark of WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC, which is a wholly owned subsidiary of WebSideStory, Inc.

Source : prnewswire.com
Incisive Media announced today that more than 7,000 executives, marketers, business owners, webmasters and web search professionals turned out this year for Search Engine Strategies (SES) New York Conference & Expo. The conference, part of the Search Engine Strategies global series (www.SearchEngineStrategies.com), featured four content-rich days of engaging sessions and an extra day of web search training, both led by sought-after industry experts.

Attendees learned how to optimize ROI through search engine marketing and optimization efforts, and gained early insight into what's coming next in the constantly evolving world of web search. “Hot” sessions included Mobile Search Optimization & Meet the Mobile Search Engines, Auditing Paid Listings & Click Fraud Issues, Ad Agencies: Understanding the Search Difference, and Images & Search Engines.

“We’re proud to organize the world's most comprehensive gathering of search engine marketing and optimization-related professionals,” said Matt McGowan, Vice President of Marketing for Incisive Media. “As the SES shows continue to grow in popularity, we will continue to prove our commitment to highly appealing and instructive programs for this thriving community.”

Web search veteran Steve Berkowitz, senior vice president of Microsoft’s Online Services Group, was the featured speaker. Berkowitz — known for his role in the launch of Microsoft Live Search — discussed Microsoft's moves and ambitions in search.

Additionally, industry corporations capitalized on SES to showcase news of acquisitions. Most notably, Google announced on Friday the 13th that it would acquire DoubleClick for $3.1 billion – a deal that is expected to close by the end of the year. Google anticipates that this partnership will make the Internet more efficient for end users, advertisers, and publishers.

Announced on April 12th, Reprise Media was acquired by the Interpublic Group. It is the intention that Reprise remains independent and serves as a resource to the various IPG agencies, helping when their resources don't allow, including contribution to IPG's search marketing needs.

For additional information about the New York event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Contacts
PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com

Source : businesswire.com
hakia, the Web’s new meaning-based search engine, which became the first-ever search engine to mix news with Web search results in August 2006, has announced

immediate doubling of content volume in its “news with Web search results.” The technology upgrade further assures split-second freshness-of-results to a given query.

Unlike other search engines, hakia's semantic capability does not require a list of trigger words.

According to Dr. Riza C. Berkan, CEO of hakia, "Our approach is to analyze news content without relying on designated trigger words. This capability is due to full-scale

semantic analysis that we can perform in a split second, on-the-fly. With this announcement one sees that the future of searching dynamic content is already here. The

standard practice had been to bring news only if your query included a trigger word or phrase like 'election votes'."

The proprietary SemanticRankTM algorithm lets hakia analyze news content in a split-second, unlike other search algorithms which rely on the accumulation of statistics for

popularity-based ranking. “There is no time to collect popularity votes for news content, thus the only means for effective search is the semantic approach, which does a

complete job almost instantaneously," added Dr. Berkan.

hakia continues its development and evolution through its BETA operation, and expects to reach maturation by the end of 2007. Until then, the company plans to continue to

increase its news-mixing capacity.

About hakia

hakia has developed the Web’s new meaning-based search engine, utilizing a radically new infrastructure designed to deliver the most relevant search results. Founded in

2004, the company is privately held and based in New York City. Go to http://www.hakia.com.

Contacts
For hakia
Rob Wyse, 212-920-1470
rob@m1pr.com

Source : businesswire.com
Barbara Coll, CEO of WebMama.com Inc., will discuss the importance of using fresh content -- blogs, videos, and communities -- to achieve total visibility on the Web, at the International Internet Marketing Association's April 2007 Event, Fresh Content -- the new engine behind SEO in Vancouver this week.

Barbara Coll, CEO of WebMama.com Inc. believes that for businesses to thrive in this Web 2.0, user generated, social media driven world, they must first understand the driving force behind search engines: users. And what users want is fresh content.

"As blogs become more entrenched in our lives, businesses both large and small, need to look at redefining their online presence," Coll said. "Today fresh, compelling, and frequently updated content is the key to a successful SEO strategy; one that provides total visibility to searchers."

Coll will be presenting "Fresh Content -- the NEW engine behind SEO" providing an overview of SEO and the blogosphere in Vancouver, April 11, 2007. To register for the event, please visit IIMA online.

A firm believer in fresh content, Coll has been blogging since early 2003 and has recently updated her website to better utilize such technologies as RSS feed combiners, Podcasts, and radio streams.

Barbara Coll is a regular speaker for Search Engine Strategies and Ad-tech. She will be presenting at SES Latino, in Miami, Florida in June 2007, as well as discussing "Tools for search engine marketing" at Searchnomics 2007, in Santa Clara, California, later the same month.

Read, listen, and download Barbara 'Webmama' Coll's previous presentations on her new search engine optimized Web 2.0 website.

WebMama.com Inc. is Silicon Valley's premier search engine marketing company, providing SEO and SEM services to corporations around the world. Coll is the chief visionary behind the non-profit trade organization, Search Engine Marketing Professionals Organization (SEMPO). Read the story of WebMama.com's journey and extraordinary growth on WebMama.com's timeline.

Source : http://www.prweb.com
  Wed, 11 Apr 2007 14:19:00 +0200
Beta Version of WordPress SEO Title Tag Plugin

SEO Title Tag Plugin Version 2.0 is Available in Beta and Absolutely Free to all Who Wish to Easily Optimize Title Tags across a WordPress Blog

Netconcepts®, LLC., (www.netconcepts.com) the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plug-in.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique title tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

The plug-in makes it dead easy to optimize title tags across a WordPress powered blog or website. Not just posts, not just home pages, but any and every title tag on the site.

Ultimately the plugin enables more traffic to be driven to the site because it:
Shows the search engine a unique title for each page
Decouples post titles from title tags, and
Helps prevent routing to the “Supplemental Index” in Google

SEO Title Tag Plugin capabilities include:
Custom title tag override of pages and posts
Mass title tag editing of all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages and any URL
404 error title tag definition capability
Title tags for internal search results
Custom title tags on tag pages, and on tag conjunction pages when used with Ultimate Tag Warrior

Online comments about the free SEO Title Tag plugin include:

“Great plugin! I had used a large custom tag script to do this before.”

“Thank you for sharing for a wonderful Wordpress SEO-Title-Tag plugin, this is truly the most easy and effective way for creating a better title for the homepage and post.”

Download and test the freeware WordPress SEO Title Tag plugin yourself.

About Netconcepts, LLC

Netconcepts®, LLC., is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream(tm) and GravityMarket(tm), online retailers will “get found” on the search engines. Online retailers succeeding with the aid of NetConcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. NetConcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Source : http://stuff.techwhack.com
London, U.K. - (Cheap Web Hosting Directory) - March 19, 2007 - Confirmed speakers for the Seodays Search Engine Conference, include Yahoo Search Marketing, Hitwise and Conversion Rate Experts, at the Seodays event on the 20th and 21st of March 2007, at Hilton London Euston Hotel.

David Naylor and Jennifer Slegg, who are co-hosting the Seodays conference, have also indicated that Microsoft adCenter will be presenting to attendees. Microsoft adCenter's Mel Carson will be presenting on the unique aspects of the new adCenter pay per click program, allowing advertisers to learn more about the extensive tools offered by adCenter, including demographic targeting and information.

Ms. Slegg commented, "We are happy to offer the Seodays attendees the opportunity to ask questions directly to Yahoo and Microsoft, so they can get the exact questions they have answered by the company's themselves. With Yahoo launching Panama to the UK, this will give those advertisers the boost they need to ensure they can use the extra tools within their ad campaigns to increase ROI. And adCenter is still fairly new to the UK marketplace, so those who are not familiar with adCenter's product will be able to discover the full range of tools that Microsoft offers."

Mr. Naylor added, "In today's industry, you need to know both the organic and the pay per click side of the business. With Yahoo bringing out Panama and adCenter recently launching in the UK with their own set of tools, there is a definite desire by marketers to get ahead in the pay per click space and learn as much as possible from the experts."

Seodays has also confirmed speakers from Hitwise and Conversion Rate Experts. Places at Seodays are first-come, first-served and the agenda and session descriptions may be found at the website at http://www.seodays.com/2007-03-20-two-day-conference/agenda.html. The cost is £1750 (including VAT) per person for both days.

Seodays was conceived by David Naylor, who has worked in the search engine industry for nearly a decade, along with search engine marketing specialist, Jennifer Slegg. Seodays assists with web development, to formulate future strategies for success.

To learn more about the SEO training event, please visit: www.seodays.com/registration.html.

For more information about Seodays, please visit: www.seodays.com/blog.

Learn about website hosting companies and dedicated web hosting with hosting industry resources.

Source : http://www.submitexpress.com
Press Release Distribution is offered by Finditt.com, a search engine that offers online advertising and marketing solutions for companies and individuals.

Finditt offers same day press release distribution for $49.95 U.S. Press Releases distributed through Finditt.com receive manual SEO for proper indexing in search engine results.

Press Releases through Finditt are SEO’d and immediately released. Members of Finditt.com can create a profile for their company that is then attached to their press releases.

Finditt.com press submissions are distributed through all TransWorldNews sites in 13 countries. All releases submitted through Finditt are disseminated through Finditt RSS feeds as well, increasing your releases visibility.

In addition to immediate release for Press Releases Finditt offers members the ability to submit releases with a delayed release as well.

Finditt.com is the search engine that accepts direct press release submissions. Companies and Individuals can submit news and press releases directly to Finditt.com, create their individual profile, upload audio and video files, blog, post articles, set up a pay per click advertising campaign, create a job posting account and list products and services they provide for sale. Unlike other newswire services or search engines, Finditt of a plethora of online marketing solutions to complement your press releases.

Finditt has developed a site that offers More than Just A Search Engine. Finditt brings members several online advertising features free of charge along with paid for services at prices that are strategically priced to capture customers from other news release service companies. Finditt offers new members the ability to create an unlimited press release package for $499.00 for one year. All releases receive SEO.

Create your press releases account through Finditt today at:
http://news.finditt.com/, select “Submit News” to get started.

Companies and Individuals selecting the individual release at $49.95 can apply the $49.95 to the unlimited package within one week of the initial individual release.

befound@finditt.com
www.finditt.com

Author: SEO MASTERS INDIA

The SEO Industry is becoming increasingly competitive, but there are still only 10 spots in the top 10 for any keyword. This stuff gives you an edge over the hordes clamoring for position.

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. They make sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place their client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients. Their Search Engine Optimization services help you increase targeted traffic Successful promoting on the internet is NOT rocket science, simply a technique which involves keyword research and promotion.Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

About Author

SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

http://www.seomastersindia.com

Source : http://www.1888articles.com

Search engine optimization writer Beverly Aarons secures the #1 Google News spot for Text2Store Mobile Corporation.

Search engine optimization writer Beverly Aarons (www.beverlyaarons.com) secured the #1 Google News spot for Text2Store Mobile Corporation www.text2store.com using an SEO (search engine optimization) press release designed to attract both businesses and individuals to this mobile coupon company. "Search engine optimization doesn't mean articles and press releases that are mechanical and boring," says Aarons, an award-winning writer. "Search engine optimized articles and press releases should provide useful information to the reader, accomplish client goals, while simultaneously helping search engines locate the content. That's something I kept in mind when creating Text2Store's press release," she added.

When writing Text2Store's press release, Aarons recognized the competitive nature of the online coupon business and determined search engine optimization to be the best choice for Text2Store's content. "We needed to beat the competitors to the punch," said Aarons. "After doing research on mobile coupons, I wrote a press release using search engine optimization that announced Text2Store's service and informed businesses of how they would benefit from that service," Aarons added.

Aarons stresses the importance of recognizing search engine optimization as one of many tools that can be used to attract customers online and it should not be seen as a replacement for good writing that provides useful information to the reader. "When creating SEO content I consider the reader, the client and the search engines. If I can create search engine optimized content that meets the expectations of all three, I'm in a win-win situation."

Beverly Aarons (www.beverlyaarons.com) is an award-winning writer with over 5 years experience creating press releases, articles and other content, for the internet and print publications. Get a free consultation on how you can use articles and online content to become an expert in your industry and attract more customers. Contact Beverly Aarons at 404-680-0384 to receive your free consultation today.

Source : http://www.prweb.com
  Wed, 14 Mar 2007 10:07:00 +0100
Just Dial Services, India’s telephonic search company has launched a local search engine, www.justdial.com. Just Dial local search website provides users access to any local information across leading cities and multiple categories with extremely relevant search results instantly. Just Dial also offers listings for businesses, enabling focused outreach via increased visibility for prospective customers optimizing their advertising revenues.

Just Dial is an open search application which gives users the liberty to define their search whilst supporting it with intelligence that picks up synonyms and phonetics, rendering much more effectiveness and ease-of-use.

“Pursuant to the success of our telephone based search service, we saw the need to expand our services to reach users via multiple tools, which would make local searches convenient, fast and highly accurate for consumers. With the proliferation of Mobile phones and Internet, JustDial.com aims to make local search information available at the click of a button”, says V.S.S. Mani, Founder & MD, Just Dial Pvt.Ltd.

Unlike generic search engines, JustDial allows consumers to search for any local information by categorizing the query into the company/ name or product/ service, local area (within cities) and even by price, giving the user extremely relevant and tailored results.

For consumers looking to find ‘Chinese restaurants’ in a suburb of Mumbai - Bandra, the user gets a results page instantly, on a host of relevant options along with price ranges (and soon with Menu cards). One of the most popular searches is the movies category where Just Dial not only allows you to get show timings at nearest theatres but also provides links to online ticket booking sites. With a few simple clicks of the mouse users can easily search and book their movie tickets and head straight for the theatre.

Source : http://newmedia.agencyfaqs.com
Public sector websites are no different to any other, when it comes to driving up usage. Online marketing is essential to getting usage, and Search Engine Optimisation is one highly crucial tool in the armoury for any local authority or central government websites. Here, SEO expert Gary R. Beal advises on 12 top tips to maximise online reach in 2007.

1. Content – Regular, frequent and high quality content produced by people with knowledge in the field, or people that you can trust to do their homework before jumping headfirst into writing it. This is crucial both at the search engine algo level and the PPC campaign design level.

And its not just a fresh article once a month. If you examine your log files you will see how often the SERP’s comeback to visit. Once you are in good with them, they hit your site 1-3+ times a day. It will only do this if it sees fresh content, via your navigation.

There is a point at which the bots will and won’t come back and crawl. They won’t if they don’t see fresh content. They will come back to your index (homepage) to find the fresh content, if they don’t find it they will leave. If they do find fresh content they will continue to navigate throughout your site via the ‘proper’ navigation mentioned in this list below.

Fresh content throughout your entire site is costly and time-consuming, but will separate you and elevate you from the rest.

2. Inbound links to your site from relevant and trusted sites – Links from trusted sites; links from pages with a higher PR(4+) and less than 50 outbound links; links from pages with a lower PR and less than 10-25 outbound links (Keyword-rich anchor text as well).

Preferably forums and blogs (or Viral Marketing) are some of the strongest referrers. This needs to be a permanent, ongoing project, and the links should be in place for at least 12-18 months for optimal effect. Getting 50 or 1000 this month, then dropping to just a few next month is a huge red flag for all the SE’s. A steady link building scheme is required to earn top rankings. This means no link farm’s.

Let me quickly explain about link farms and the way that the SE's see them.

If you are actively and voluntarily participating in a linking scheme you are trying to manipulate their results. They value natural linking in their algorithms highly so they do not look on link farms kindly now, or anytime in the future. It is one of the possible methods they have to value a website. This is why you hear so many of the pros say "content is king".

One way or the other you need to attract traffic naturally or the least make it look like you have.

3. Individual Title and Descriptions - The argument is alive and well, and continuing as it has and will for several years. Title tags are how the SE’s identify the relevancy of your page (compared to the end-users search query), not just in Organic ranking but in Paid Placement as well.
Descriptions are how (organically) the SE’s place a relevancy rating on your page.

4. Site Architecture/Navigation – This includes menus, all the way to how each section on a site’s pages are interlinked with each other.

5. Keyword Terminology - In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. Don’t over-do-it, but be sure everything is in line and included - Keyword Title; Keyword phrase in description (1st line); Internal navigation keyword links; Fresh keyword rich content.

6. Universal XML Sitemaps - Providing an XML sitemap is one of the easiest things you can do to help search engines traverse your site. Google, Yahoo and MSN have all adopted this “standardized” tool. Having a sitemap and then submitting it through WEBMASTER Central will tell you not only when the crawl (usually 1-2 days) is complete, but also if there are any errors that the bots found.

7. Rich Media – Or concentrating on utilising video, image and audio search. Google is and I believe Yahoo and MSN will be offering big incentives to move into these areas, provided you can utilize this according to your current ad structure, demographics and product or service. Flash builders are a dime-a-dozen. Utilize them to create interactive ads.

8. Web 2.0 - Utilising blogs and forums more to improve search such as www.flickr.com , www.myspace.com , www.technorati.com, www.simpy.com, and others. Also put these “public bookmarks” buttons (AddMe to Google) in your site and your articles.

9. Mobile Web - Google, Yahoo and MSN mobile are nearing and making your site accessible to all mobile web browsers is increasingly important.
Remember when Firefox and Opera came out and everything didn’t work or look right? (kinda like today on a much smaller scale). That’s all there is to becoming mobile compliant.

10. Content Relevancy - ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental. Map your entire site in a hand-written tree and link them accordingly. Then use this to create a sitemap, and add a link to it to your homepage, and/or your navigation.

11. Constant Monitoring of Paid and Organic Analytical Information - Re-evaluation and improvements based on user stats and new industry changes.

Having an expert in this field is vital. (e.g. If you have a PPC account with a few thousand keywords that are working for you that is proving successful, great job. If you want to double the traffic whilst cutting your costs in half, then you’ll need an expert to know what these analytics mean)

12. Become a More Trusted Site – Links are great but links from trusted sites are KING. If you need to work 10 times as long writing articles, creating Charitable Ebay auctions, endorsing a football team or a fraternity, do whatever you have to do to get links such as from a .edu or .gov.

This will almost instantly boost your trust and especially your organic rankings. Other potential trust issues include GeoTrust and HackerSafe certifications or even going to a secure server.

A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical
information?)

Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.

About the author:

Gary R. Beal has been in the Search Engine Optimization field for 10 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics. Gary turned his hobby into a new and successful career, playing around with Search Engines from practically day one! Working as a Freelancer in the United States, Gary came to Stickyeyes last year to “close the gap” between the US and UK in search engine optimization techniques. He has been instrumental in the development of many SEO and PPC tools as an analyst and consultant. Gary is well known in the SEO/SEM/PPC forums (a.k.a. GaryTheScubaGuy) and a Moderator at SEO Chat. He was a speaker at the most recent Search Engine Strategies (SES) conference in London, and specializes in Search, Pay Per Click, Affiliate Management and Email Marketing. He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments.

Source : http://www.publictechnology.net/
Link building explained in simple term means spreading word about your business on the web. On the web, the more you are visible the more popular your business will be. To become popular on the World Wide Web, you will have to make use of different strategies. The number of links that you create through link building on the web will enable search engines to give your site higher rankings. Link building service is one of the components of search engine optimization service that one can use for popularizing their business on the web.

Link building is one aspect of search engine optimization that can turn out to be the crucial factor for either the success or the failure of a search engine optimization campaign. Not everyone would be interested in doing link building manually as this is a time consuming and tiring job. But this is an important aspect of search engine optimization and needs to be done at every cost. What you can do is get an outsider company also called a third party to do the link building work for you.

There are several companies and firms that provide link building services to clients based on their requirements. Getting link building services from outside will be a great boon for your business. You may not be aware of this, but doing link building dedicatedly can work wonders to your online business. To get hold of good companies that provide link building service is not a difficult task at all, if you know how to go about it.

Word of the mouth is as good as recommending something to another person. So talk around and find out if any one you know whether it is family, friends or neighbors. If they have used link building services earlier, they will surely guide you in getting the work done in the best possible manner. You can approach the company which has done the work for them and find out if they will be able to do the work for you or not.

Remember every business is different and thus promotion means are also different. So do not think that just because a particular link building strategy has worked for your friend does not mean that this will work for you as well. Talk with the professionals who will provide link building service to you and find out which strategy will best suit your business.

Hiring link building services from a third party will benefit your business in many ways. First, you will get professional services for your business. All link building service providing companies give customized services to clients. So you can have a talk with the professionals and tell them exactly what type of link building services you require for your business.

Link Building Service has been preferred by several companies because this is one method in online marketing that can be done without investing a huge sum. Link building does not need one to be technically very highly qualified. An individual with basic computer knowledge can do the work for you and this is the reason why link building service offered by companies will not cost you a fortune. About the author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Affiliated Marketing,Link building services and Social media optimization.To get his expert advice for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

source : seoarticles4u.com
  Tue, 13 Feb 2007 09:33:00 +0100
as webmaster know, search engine optimization is a tedious job and process for a long term goal. Creating or optimizing site to rank high is a challenge. Different and thousands of questions left unanswered like how can one maintain the rank on search engines. As for thoughts on seo do's and dont's here are some points to consider.

DO's on SEO

1.Natural Link Buil-Up. Creating links on natural way means having links to your site on a long term not in a thousand link on a snap or a blink in of an eye.
2. Creating a search engine friendly url or links. This clearly indicates good points where search engine bots can easily crawl your site without those long url or session id attached to the page being optimized.
3. Quality backlinks or related backlinks. Meaning if your site is about food, webmaster should have links pointing to their site that is related or close to related on food topic.
4. Avoid linking to sites you think and considered to be spam sites.
5. On links pointing to your site. Be sure that your site is on the page where links are enough and cannot be more than 100 site on one page.
6. Links signature should be the keyword you want your site to be optimized.
7. On the issue of keyword. A varying keywords also helps on site optimization. Not just a single word for keyword but a phrase help. Say you want your site to be optimize for word "actress", you can try combination that have actress on it, taking an example like, "site for actress" or the like.
8. Be sure that sitemap is accessible on your site on both grounds. From search engine bots view and human view. Site should be accessible by bots meaning bots can crawl your site without a blockage unless you want your site not to be crawled. Human readable sitemap helps on visitors navigation to your site.
9.Utilize the power of article submission.
10. A descriptive title of your site or pages that meets the quality guidelines of search engine like title not greater than 30 characters.
11.On content. A fresh and relevant content is basically a must have on a site. Sites not updated for a long time make it look like dead on human view and on search engine view.
12. On site description. Be constructive on your site description. Having your keyword on your site description repetitively can hurt your site on search engines.

DONT's on SEO

1. Building links in a glance. Too early links like a thousand links in a short span of time can put your site on the sandbox of penalized.
2. Avoiding link farms.
3. Redirect site to other pages can also hurt site integrity.
4. Hidden text to fool search engines to rank high is also being pick up by bots thus considering your site out of their quality guidelines
5. Avoid submitting your site using automatic submission service.
6. DONT SPAM.

You can check my site here ituloy angsulong About the author
I have in the internet for some reasons. ituloy angsulong this is my entry to Ituloy Angsulong seo contest in cooperation with Article Submission and ituloy angsulong.

Source : seoarticles4u.com
By Jeff Lawrence

An idea formulated in your mind and you acted on it. You started a company and soon you created a website. How do you go about promoting the website to generate traffic to come to your website? You need to engage in search engine optimization (seo) to cleanly help generate traffic to your website. Clean seo revolves around making changes to your website to better help google and yahoo in particular index your site, and get into the top spots for specific keywords. The first step in seo is to add yourself to every known search engine available. This includes google, yahoo, dmoz, and every other search engine you can get into. submitting to more sites than those is fine, but don't expect a lot of hits. You can do this first because it sometimes takes weeks or even months for the bots of the various search engines to come around to index your website. The next is to create accounts for google sitemaps and yahoo explorer. Both of these are places where you will need to create a sitemap of your website. A sitemap is a simple xml or txt file that lists all the available pages on your website. It helps the bot going around to your site index it properly. once you have done that you need to work on your site.
You need to make sure that the keywords that you're trying to obtain are really worth your time. Trying to get a #1 spot for the keyword "clothing" probably isn't worth your time and effort. Instead you should use a keyword selector tool like overture's. It will let you type in a specific keyword like "clothing" and then see alternatives that people are searching for. Once you find out the keywords that you're interested in head over to your web files and start editing your files. You need to insert the < meta name="keywords" content="purple hats, velvet hats" / > on every page. You can adjust the keywords depending on the product and what you're specifically trying to target. Once you have completed this you need to do the same for your title and description. no one is probably going to search for your specific company name, so you need to create a catchy title and description that garners genuine interest in your website. Avoid putting your company name at the front of the title; instead put it at th end. For your description describe what your company does in a unique way. avoid descriptions that focus on, "cheap clothes here." Instead appear professional in your description, while utilizing the space to wisely describe what you have to offer.

Once you have that you have the absolute basics down. you will now want to focus on creating content to drive customers to your site. Can you write an article that is unique to the industry that you're in? Do you offer a blog? Do you have some insight that others would find interesting? What you're trying to do here is drive customers to your website, and then link to your website on their own. Google and Yahoo in particular find that reciprocal linking is a good way to track the effectiveness of a website. If 10k people are linked to a website then obviously there is something there that is worth seeing. You will subsequently move up in the search results for those various websites. For more detailed help about seo suggestions see self-seo which offers a wide variety of tools and articles. If you have any further questions that we haven't clearly addressed, or just need some advise feel free to email us at info@sonicko.com or visit us at http://www.sonicko.com About the author
Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com

source : seoarticles4u.com
By jumphigher

A new website is just like a newborn baby requiring proper care and attention for getting better results in the upcoming years. Our motto is to generate revenue whenever a new website is created for business purposes. Generating revenue through a website is not an easy task as it takes lots of hard work with proper techniques in a right direction.
There are ample of ways for getting returns through a website but the most popular and reliable way is Search Engine Optimization. We all know that a website is reachable for a layman just because of search engines. Search engines play a vital role in online marketing. If your website is in good position on the major search engines like Google, MSN, Yahoo and many more, then nobody can stop the growth of your online business. To get the top positions on search engines, your website should be made according to the search engine algorithms.

Search Engine Optimization, a vast area to work upon....

Search engine optimization is not a small thing to work for; there are plentiful things which are required to be done for better rankings on the search engines. Search engine optimization is the combination of two techniques viz.:

1. On-page Optimization. 2. Off-page Optimization.

On page optimization is putting the Meta tags on the website pages; these Meta tags have some keyphrases on which we want our website on search engines. Some of these Meta tags are the following:

* Title tag * Description Tag * Keyword Tag * Robots Tag

Off page Optimization is another technique for enhancing website rankings. In off page optimization link building (link exchange), RSS feed submission, Blog submission and article submission are some of the commonly used techniques. It's like giving a support to your website pages through links (anchor text) which also plays an important role in getting Page Rank by Google.

There are several other techniques to make your website visible on search engines like Pay Per Click Advertisement, Paid submission, Banner Advertisement and Affiliate marketing. In all these techniques you will have to pay some money as fees as per the competition. Ethical search engine optimization is only the way for getting revenue in a proper manner and for a long time period that too free of cost.

So nourish your website with search engine optimization today and enjoy the benefits lifelong.... About the author
A new website is just like a newborn baby requiring proper care and attention for getting better results in the upcoming years. Our motto is to generate revenue whenever a new website is created for business purposes. Generating revenue through a website is not an easy task as it takes lots of hard work with proper techniques in a right direction.

source : seoarticles4u.com